The brief

At the beginning of the project, I read through the brief, clarifying the information hierarchy, summarising the nine key messages, and reworking the sentences for any grammatical and syntactical errors I could find.

What should space travel be like?

It’s a trip… just a bit far.

The concept

Even though we dealt with a space travel topic, I do think that the essence of tourism has never changed. So our task became how to do our infographic in a lighthearted, easy-to-understand manner. I firmly believe that space travel as a term was understood by our target audience, so we don't have to keep reinforcing dark blue,  dark purple, the untouchable universe or technology, and rationality repeatedly in our design.

What I wanted to do was to inject more humanity into the design and communicate in a witty way. Don’t take ourselves too seriously, please.

What I wanted to achieve is:

Modern / Fresh / Stylish / Easy-to-understand / Relaxing / Clean and clear / Fun / Human touch / Heavily connected to life experiences